Event Tips

December 23, 2021February 14, 2022

To win through experiences, don’t focus on experiences

Blog, Event Tips

Kicking off the Knowledge Programme on Day 3 of IBTM World 2021, our keynote speaker Dr Darren Coleman outlined how brands can win through experiences. Competing through “experiences” is now ... Read more

December 21, 2021February 14, 2022

#meetingshrooms: Reconstructing Global Farming for Events

Blog, Event Tips

In a fascinating and informative talk at IBTM World, academic Dr Walsh explored how the events industry can advocate for new ways of growing, sourcing and producing its food and ... Read more

December 16, 2021February 14, 2022

Creativity in Action: How to make you, your team and your event more creative

Blog, Event Tips

In this insightful session on Day 2 of IBTM World 2021, James Cross, Head of Creative at BBC Creative, discussed what experience designers can learn from other creative industries and ... Read more

October 21, 2021October 19, 2021

How relevant is your event?

Blog, Event Tips, Resiliance and Recovery

“How relevant is your event”? is the key question that every event professional needs to answer today if they want to attract delegates for future events. In this post, I ... Read more

September 27, 2021February 14, 2022

6 important things to pack when visiting IBTM World Barcelona this year

Blog, Event Tips

We’re sure you’re excited to travel again and so are we! Our bags have been unpacked for too long and it’s time to get back to business. However, before you head to IBTM ... Read more

March 10, 2021March 10, 2021

How to choose the best tech provider for your virtual or hybrid event

Blog, Event Tips, Tech, Virtual Events

“Which tech platform?” should not be your first question when planning a virtual or hybrid event. Paul Cook, Hybrid Event Centre Successful virtual events are not decided by the choice ... Read more

December 16, 2020December 17, 2020

Delegate journeys in 2021 may be too scary for some

Blog, Event Tips

The delegate journey in 2021 will be different from that of previous years. The events sector has changed significantly due to the impact of COVID-19. Some delegate journeys will be ... Read more

November 30, 2020November 30, 2020

An interview with the IBTM World Hosted Buyer Team

Blog, Event Tips

We caught up with Florence Dinar, the Portfolio Business Development Manager for IBTM World, and she gave us some great insights to share with potential Hosted Buyers ahead of this ... Read more

November 18, 2020November 24, 2020

Four powerful tools to create marketing magic with limited budget!

Blog, Event Tips, Marketing

Most people believe that highly successful marketing campaigns depend on huge budgets – I will prove them wrong! I am an award-winning marketer and with 20 years in the industry ... Read more

October 5, 2020January 22, 2021

The pivot to digital

Event Tips, Experiential Marketing, Trends, Virtual Events

Over the past few months, we have seen a dramatic uptake in virtual offerings. Live events are pivoting, if they can, to a digital platform and experiential agencies are rallying ... Read more