Brand experiences can be as big or small as you want them to be. In fact, a lot of experiential marketing starts with great online content. If you’re a small-scale ... Read more
As you’re reading this, take a step back and listen. You might hear the birds chirping, children playing in the background, housemates pottering around in another room. Different noises can ... Read more
Remote and hybrid events present challenges for us all. For interpreters, there are particular concerns. Interpreters are key to the success of any multilingual event – whether face-to-face, virtual or ... Read more
This year, we’re launching an exciting new concept for our Tech Watch Awards to reflect the increasing significance of technology and digital in the meetings and events world! The new ... Read more
What is next on the menu of offerings from technology providers is in your hands. You decide. You are the professional that understands what you need to keep evolving your ... Read more
How would you feel if we told you that in the future, you wouldn’t have to travel anywhere for your meetings, but would still be able to see all the ... Read more
With entries for IBTM World’s 2019 Tech Watch Award coming in thick and fast, we caught up with the judges to find out what event technology innovations they are most ... Read more
In recent years, we’ve all heard the term ‘Big Data’ being banded around in the media. Alongside terms like ‘Artificial Intelligence’, ‘Blockchain’ and ‘Internet of Things’, Big Data is claimed ... Read more
One factor that has been fundamental in China’s rise to global power is its fascination for innovation. Fuelled by a government strategy which declared an intention to transform China into ... Read more
VR is poised to significantly transform the entire brand experience category — the simple act of putting on a head-mounted display can transport users almost anywhere and allow them to ... Read more
