Virtway Events and the 3D virtual events platform

Virtway Events and the 3D virtual events platform

How would you feel if we told you that in the future, you wouldn’t have to travel anywhere for your meetings, but would still be able to see all the other attendees in the same room as you? Sounds far-fetched, doesn’t it?

However, this possibility is much closer than you think, thanks to Virtway Events’ 3D virtual events-hosting platform. So, what are the benefits of this?

Advanced 3D technology

Using the most advanced 3D technology in the world, Virtway Events can place your virtual avatar in the same room as your colleagues, industry contemporaries, or exhibition attendees, meaning you can converse face-to-face and interact, even though you are dialling in from your computer at work.

You will be able to walk around the virtual event space to your heart’s content, interacting with other users and surroundings, whether you are attending a small meeting or a massive career fair; it is a completely unique experience in the events technology sector and the options are endless.

Reach a larger global audience

One of the most exciting benefits of a virtual platform for events and meetings, beyond the advanced technology used, is that it can increase visibility and attendance for an event.

As this kind of event is such a unique offering, the conversation around the event will most likely take place over virtual platforms too – namely social media platforms. When publicising your upcoming event, make sure to share it on social media, or even promote it through paid options.

The conversation around the event, and the promotions, will reach more people in your industry, and since no one needs to worry about the costs of the even, or needing to leave the office for a few days, you will most likely see a large increase in attendance.

Time and cost-saving

Without the need to travel to another destination to attend a meeting, the costs and time associated with business travel will fall exponentially with the introduction of this virtual platform. No matter where people are in the world, if they have access to an internet connection, they will be able to join the event.

It is quick and easy to set up, allows workers to attend from their working locations, and could even reduce personal expenses of between $2,000 and $7,000 a year in terms of transportation and other work-related costs.

Sustainable and eco-friendly

By hosting a meeting virtually, instead of face-to-face, you could not only save time and money, but also the planet. Without the need to travel to attend a meeting, each attendee who logs into Virtway Events’ virtual platform will have reduced the amount of CO2 entering the atmosphere by not using airplanes, cars or other transport to get to a distant destination.

Not to mention, in a recent study, MeetGreen discovered that “in a five-day face-to-face event with 2,500 attendees, up to 62,000 disposable plates are used, 87,500 napkins, 75,000 cups, and 90,000 cans or bottles are consumed”. These are all items that will be unnecessary for a virtual meeting, and will therefore reduce the waste products produced that could be sent to landfill.

Data collection and analysis

Since Virtway Events’ virtual platform would host an entire event, everything that happens during the event will be quantifiable.

Examples of data that will be recorded are:

  • What conferences each attendee has attended
  • How long each attendee stayed at each event
  • The actions which each attendee performed

These actions are often much harder to record at a physical event. By recording the above actions, the virtual platform will allow hosts to review and analyse the data after the event has finished to calculate and measure the ROI.

Watch our webinar

If you’d like to find out more about how Virtway Events could support your meetings with their virtual event-hosting platform, you can watch their recent webinar on-demand.

You can find the on-demand recording here.

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Laura Jensen is the Content & Community Executive for IBTM. With four years experience in content roles, and her degree in English, Laura has honed her research and writing skills and now lends her experience to the events industry focused pieces she writes for IBTM events.


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