Reed Travel Exhibitions Launches New Experiential Marketing Conference & Expo In Barcelona

Reed Travel Exhibitions Launches New Experiential Marketing Conference & Expo In Barcelona

Exceptional Experiences will take place 2-3 December 2020

Reed Travel Exhibitions (RTE) today announces the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. The inaugural event will take place at Fira Gran Via in Barcelona from 2-3 December, alongside Reed’s market-leading business events trade show, IBTM World which takes place from 1-3 December.

With the ‘experience economy’ transforming brand marketing as marketers strive to cut through the digital noise with face-to-face experiences, the event will bring together the global creative live events community with marketers and event planners. It will also act as a platform to network with an opportunity for one-to-one meetings and to share best practice and learnings.

The event combines cutting-edge knowledge on experiential trends, execution, ROI and sustainability from inspiring speakers who will deliver insights to inform marketing strategy, with brand activation case studies and showcases of some of the latest products, thinking, technology and services that brand marketers can tap into to help create moments that build brand engagement.

Commenting on the launch, Natalie Whittaker, Event Manager – Exceptional Experiences, said: “With current predictions estimating that global expenditure on the ‘experience economy’ will hit £8.2trillion by 2028*, marketers and event planners need to ensure they’re delivering live events and experiences that resonate on a personal and emotional level with potential and existing customers.

“We know from our research and feedback from RTE’s customer base of marketing and events professionals that there is a huge appetite for knowledge sharing, learning and for the opportunity to engage and interact with products and services that can support brand marketers in delivering exceptional experiences. Strategically, and for our customers, it makes sense to run Exceptional Experiences alongside IBTM World in Barcelona. The content and attendees are complementary, which gives us the opportunity to provide additional value and enhance both events.”

For more information, or to register interest, visit:



For all media enquiries, additional comment and request for interview please contact

Becca Krug, Nancy Cremore or Andra Miclaus at davies tanner:

Tel: +44 (0)1892 619100

Notes to Editors

About Reed Exhibitions

Reed Exhibitions is a leading global events organiser, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 30,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at

Leave a Comment

Your email address will not be published. Required fields are marked *