Blog

July 5, 2022July 14, 2022

Recruit & Retain: The Battle for Event Management Talent

Blog, MICE Industry

Corporate in-house event organisers pinpoint a shortfall in talent and challenges in recruiting, according to C&IT’s annual State of the Industry report. Mike Fletcher looks at the findings. The competition ... Read more

June 21, 2022August 9, 2022

Virtually in Vegas: The Virtual Experience Economy in Practice

Blog, Tech

In my post – “Your guide to the Virtual Experience Economy” I looked at what the term, Virtual Experience Economy actually means. It is far from straightforward. And then it ... Read more

May 11, 2022May 11, 2022

Your guide to the Virtual Experience Economy

Blog, Tech

The events sector has its own language. It is probably because of the technicalities, the contracting and the large array of suppliers that talk in their own code. It is ... Read more

December 23, 2021February 14, 2022

To win through experiences, don’t focus on experiences

Blog, Event Tips

Kicking off the Knowledge Programme on Day 3 of IBTM World 2021, our keynote speaker Dr Darren Coleman outlined how brands can win through experiences. Competing through “experiences” is now ... Read more

December 21, 2021February 14, 2022

#meetingshrooms: Reconstructing Global Farming for Events

Blog, Event Tips

In a fascinating and informative talk at IBTM World, academic Dr Walsh explored how the events industry can advocate for new ways of growing, sourcing and producing its food and ... Read more

December 18, 2021February 14, 2022

Addressing Diversity, Equality & Inclusion in 2022

Blog, People In Industry

The global meetings and events industry reunited virtually during IBTM World Online from 14-15 December 2021 for two days of quality business meetings and education. One of the on-demand sessions, ... Read more

December 16, 2021February 14, 2022

Creativity in Action: How to make you, your team and your event more creative

Blog, Event Tips

In this insightful session on Day 2 of IBTM World 2021, James Cross, Head of Creative at BBC Creative, discussed what experience designers can learn from other creative industries and ... Read more

December 14, 2021February 14, 2022

How to Build a Brand that Captures the Hearts and Minds of an Oversaturated, Detached, and Distracted Consumer

Blog, Experiential Marketing

In an oversaturated marketplace where brand engagement is at an all-time low, we have to adapt and adopt a new approach if we want to survive a post-pandemic consumer-driven marketplace. ... Read more

December 14, 2021December 14, 2021

Spotlight on Rimini

Blog, Destination

#RiminiHappyAllYearRound Come and experience all the emotions of this unmistakable place caressed by the wind, kissed by the sun and where the scent of the sea lingers in the air. ... Read more

December 1, 2021December 8, 2021

Journey to Change: The Future of Business Events after COP26

Blog, Resiliance and Recovery, sustainability

In a fascinating session that took place on day one at IBTM World 2021, a panel shared insights into the delivery of the COP26 UN Climate Change Conference, which took ... Read more