Blog

November 23, 2022December 12, 2022

Meet the speaker: The marketing expert

Blog, People In Industry

Tom Roach, VP Brand Strategy at Jellyfish and Knowledge Theatre speaker at IBTM World 2022, explains to Mike Fletcher how neuroscience and a greater understanding of the principles of communication ... Read more

November 23, 2022

Remixed with Robert Dunsmore

Blog, People In Industry

“Remixed” will be a session at IBTM World 2022 in Barcelona as part of the Culture Creates Knowledge programme. A culture collision with the future. If you’re a student or ... Read more

November 21, 2022November 23, 2022

On the show floor at IBTM World 2022

Blog, MICE Industry

IBTM World, which will take place in Barcelona from 29 November to 1 December, will this year focus on culture creation as its theme, bringing together attendees to explore how ... Read more

November 16, 2022

Event planning: how to build meaningful online events

Blog, People In Industry

Henry Hall, Head of Business Development at CrowdComms, will present a Knowledge Programme session at IBTM World titled ‘Events and the carbon footprint conundrum’, delving into the world of hybrid ... Read more

November 14, 2022

The big picture for 2023

Blog, MICE Industry

Mike Fletcher picks through the findings of Amex’s 2023 Global Meetings and Events Forecast and speaks to the American Express Meetings & Events team ahead of their presentation at IBTM ... Read more

November 9, 2022December 12, 2022

Persuade a decision maker: How the brain makes decisions and how you can drive them

Blog, People In Industry

We all want to forge a deep and long-lasting connection with our audience, but how do we do it at a personal level as well as on a professional level? ... Read more

November 9, 2022January 6, 2023

Centennials at 25

Blog, MICE Industry

Move over Millennials, the first Centennials turned 25 this year. Failing to connect with their values, beliefs and expectations will pose a significant challenge to both event planners and workplace ... Read more

October 24, 2022October 24, 2022

Building an unshakable business culture: the return of Salesforce’s Dreamforce event

Blog, People In Industry

IBTM World keynote speaker, Gareth Kelly talks to Mike Fletcher about Dreamforce 2022 and what event planners can learn from Salesforce’s annual customer conference extravaganza. Salesforce’s fabled three-day customer conference, ... Read more

October 18, 2022October 24, 2022

Where to start with reporting and reducing carbon emissions

Blog, MICE Industry

During a month in which sustainability has been a hot topic of industry discussion, Mike Fletcher reports on the advice, together with a selection of the resources currently available to ... Read more

October 5, 2022

The legacy effect of events

Blog, MICE Industry

The cultural impact of events is often determined by what legacy strategies are in place. Mike Fletcher looks at legacy planning following the launch of a VisitBritain toolkit. Legacy is ... Read more