Neuromarketing is a fascinating subject discussed across a number of industries, but how can it have an impact on your events?

Wenda Kielstra, CEO of Consumatics, is an expert on understanding how neuromarketing and subconscious behaviour can be applied, and at EIBTM last year presented a session on how it can help improve relationships with customers through neuromarketing in the hospitality and events industry.

Her company conducts scientific studies on ambiance and communication with incredible findings. For example, did you know that Mandarin scent can increase the pleasure level of participants at your conference by 17%? Or that up-tempo music at the start of a congress can influence the mood of people?

This session promises an enthusiastic story about customers and the positive application of neuromarketing knowledge, watch below…