Land to Love
The city of Naples has a very long history, dating back to the Greeks 2500 years ago. Nevertheless, it is also a very modern city, offering several conference centres equipped with multifunctional halls, business hotels, auditoriums in historical buildings, and palaces throughout the city.
The true spirit of Naples
If you want to experience the true spirit of Naples you can walk across the historical centre, a UNESCO World Cultural Heritage site, which is considered an open space museum, as it is very rich in monuments and churches. You can go on walking through the small lanes or through squares with ancient and historical buildings such as Pio Monte della Misericordia, where the “Seven Works of Mercy” by Caravaggio are treasured.
Visiting San Gregorio Armeno is very picturesque and fascinating; it is the alley of the presepi, where nativity scenes are represented by skilled craftsmen.
After the sunset, you may go for a walk, starting from the Santa Lucia lookout, then going through Plebiscito Square -surrounded by the columns of the church of San Francesco di Paola – and moving on to the San Carlo Theatre to see the opera. The theatre is very close to the Maschio Angioino Castle and to the big Municipio Square.
It is worth visiting the hilly side of Naples, which you can reach via Metro Line 1, the famous line where each stop is designed by a contemporary artist.
Additionally, Vomero is an elegant district with its famous shopping street, Via Scarlatti. In this area, you may choose to visit the Floridiana Museum or the San Martino Museum, which is inside Sant’elmo castle, a fortress overlooking the entire Gulf of Naples.
Napoli, Palazzo Donn_Anna dal mare ©Luciano Romano 
Napoli, Vesuvio innevato © Luciano Romano
If you have more time to spend in Naples, you can plan a trip to Mount Vesuvius, to the ruins of Pompeii and Herculaneum, or to the islands of Capri, Ischia or Procida – the latter being the Capital of Culture 2022.
A home of arts and culture
According to the amount of time you are going to spend in Naples, you can choose many museums, starting from the historical Filangieri Museum, showcasing renaissance architecture; it is situated in Via Duomo together with the museum hosting Saint Januarius’ treasure….
Of course, you can’t miss visiting the Cathedral of Naples, where the blood of Saint Januarius, the city’s patron saint, is kept. This blood famously melts every year as a miracle.
In the cathedral, you can admire and appreciate the works by the well-known baroque painter Luca Giordano, as well as the church of Santa Restituta, which is part of the cathedral and dates back to the paleo-Christian age.
After the cathedral, you can go to the contemporary art museum Donnaregina Madre, which hosts fabulous works by contemporary artists.
Mann – the archeological national museum of Naples – is situated nearby and you can see findings from Pompeii and Herculaneum, together with statues from the Farnese collection dating back to the renaissance, amongst the most important in Europe.
A masterpiece in this museum is the battle of Isso, a mosaic capturing Alexander the Great on the back of his horse fighting against Darius, the Persian king.
A highlight of the museums of Naples is the Capodimonte Museum, situated in the Capodimonte Palace, which was built during the Bourbon Period and is surrounded by a marvellous park with a stunning panorama. Here you can admire the royal apartments as well as some painting collections from 1600 and 1700 Neapolitan artists.
Timeless, tasteful magic
Guests are welcomed to Naples by delicious dishes of the local culinary tradition, starting with a morning break to taste and enjoy the distinctive aroma of a nice cup of coffee accompanied by small cakes, sfogliatella shortcrusts and crinkly pastry, croissants stuffed with cream and, of course, the baba.
Lunch is the right opportunity to taste many typical dishes: baked pasta, pasta with potatoes and provola cheese, pasta with beans and mussels, sausages with Neapolitan broccoli, and buffalo mozzarella. All dishes are paired up with high-quality wines.
In the evening, after a lovely walk in Mergellina along Caracciolo Promenade and up to Ovo Castle, pizza is a must.
Fried pizza, pizza Margherita with buffalo mozzarella topping, pizza marinara with just tomato sauce, garlic and oregano… it is easy to eat pizza by choosing among the many pizzerias the city has to offer.
“The experience of authenticity is one of the most significant elements of tourism sustainability. Naples is an Italian excellence in experiential tourism, thanks to its gastronomy, local traditions, landscapes, as well as its cultural and immaterial heritage. This exquisitely authentic legacy is the background for great events and other MICE actions, providing PCOs and MICE professionals great and unique bleisure opportunities.“
Maria Elena Rossi, Global Marketing and Promotion Director, ENIT
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