researching MICE in China

Research into the meetings, events, incentives and business travel industry is fascinating and something i’m so passionate about. Last year, I explored the Chinese meetings market for research presented at CIBTM and again at EIBTM in November, and found that it’s now beginning to look a lot more like markets in other world regions.

Some key findings from this research were:

  • When choosing a venue for meetings, price is now the 2nd most important factor after location (it was 7th place last year).
  • When dealing with venues, the lack of flexibility in negotiations on price has become the most important source of meeting planners’ annoyance (up from 6th place last year).
  • In the past 12 months 57% of venues have noticed changes in the meetings and events market in terms of the client demand for stronger broadband.

Watch Rob’s session online here…


Guest blogger, Rob Davidson, is the owner of MICE Knowledge, a consultancy for the meetings and events industry. Until recently, he was a Senior Lecturer at the University of Greenwich, specialising in Business Events and every year since 2002, has launched the annual Industry Trends and Market Share report. Each year for the past 5 years, he has been included in Conference & Incentive Travel magazine’s ‘Power 50’ – the 50 most influential people in the UK conference industry.

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