Mike has been writing about the meetings and events industry for over 20 years as a former editor at Haymarket Media Group, and then as a freelance writer and editor. He currently runs his own content agency, Slippy Media, catering for a wide-range of client requirements, including social strategy, long-form, event photography, event videography, reports, blogs and ghost-written material.
Tom Roach, VP Brand Strategy at Jellyfish and Knowledge Theatre speaker at IBTM World 2022, explains to Mike Fletcher how neuroscience and a greater understanding of the principles of communication ... Read more
Move over Millennials, the first Centennials turned 25 this year. Failing to connect with their values, beliefs and expectations will pose a significant challenge to both event planners and workplace ... Read more
IBTM World keynote speaker, Gareth Kelly talks to Mike Fletcher about Dreamforce 2022 and what event planners can learn from Salesforce’s annual customer conference extravaganza. Salesforce’s fabled three-day customer conference, ... Read more