IBTM, part of Reed Travel Exhibitions, has announced that it has partnered with the renowned Asia-Pacific MICE industry business conference SMF (Singapore MICE Forum) for its newest hybrid business event IBTM Wired which takes place from 28 June to 1 July.

Running in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers) – the national trade association for meetings, incentives, conferences, exhibitions and events in Singapore – SMF x IBTM Wired will take place both in-person for industry professionals at the Marina Bay Sands in Singapore, and online on day one of IBTM Wired, 28 June.

SMF is SACEOS’ flagship industry business event. Over the years, SMF has grown to be the choice platform for the regional MICE industry to gain new insights from luminaries in both core and adjacent industries and exchange views and experiences on how to enhance their business.

SMF x IBTM Wired will bring together a group of up to 250 event professionals in Singapore as well as up to 1000 joining online, for a day of focussed discussions on how event design as well as digital and community engagement are cornerstones of business success. Expert speakers from PCMA (Professional Convention Management Association), UFI (Global Association of the Exhibition Industry), Singapore Tourism Board, SACEOS, ADDO AI, and other leading organisations will share and exchange views on proven transformative ideas and how the industry can apply them. The programme will bring together solutions that organisations can adopt and promises to be a dynamic and inspiring experience like none other.

The event will include a keynote session by Dr Ayesha Khanna, Founder and CEO of ADDO AI focusing on how events will evolve in the future. STB, together with PCMA and UFI, will also be launching a White Paper titled “Reimagining Business Events – Through COVID-19 and Beyond”. The paper will capture how industry practitioners have transformed in response to the pandemic, and offer a global perspective of lessons learnt and potential pathways to recovery.

The wider programme combines dynamic talks, campfire sessions and case studies from thought leaders within and outside the industry, to bring discussions to life and provide tangible outtakes and learnings for participants.

Michael Jones, Event Manager, Reed Travel Exhibitions, commented: “We know that there’s a real appetite for education in the Asia Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS. SMF x IBTM Wired will provide an inspiring and educational kick-off to our inaugural IBTM Wired event.”

Dylan Sharma, SACEOS Vice President, Advocacy and Communications said, “As we ready ourselves for the brave new world of MICE and events, there is a need for the industry to not only reimagine experiences and engagement with our audiences, but also deliver confidence and assurance that their safety is safeguarded as physical events gradually return. It’s also a time for the community to come together and reconnect through innovation, insights and experiences, so that we can emerge stronger together.”

IBTM Wired will unite professionals from across the world for four days of one-to-one business meetings, networking sessions and a programme of live and on-demand education sessions curated by sector, skillset, and geographic location. The event is a permanent addition to IBTM’s global portfolio of B2B events and intelligence for the meetings, incentives, conferences and events industry.

For more information, or to register to attend, visit: ibtmwired.com.