November 21, 2018January 22, 2021

The Event Organiser’s Guide to Millennials & Generation Z

Marketing

Millennials already represent one-third of the population in the United States, Europe and Asia and within 10 years, they’ll make up 70% of the workforce. Their influence is reshaping the ... Read more

November 7, 2018May 11, 2021

First-stage appointments are up for IBTM World

IBTM World

IBTM World has announced that first-stage appointments for exhibitors are up 7 per cent against last year, with over 3,500 more business meetings booked than at this stage in 2017. ... Read more

October 10, 2018January 22, 2021

Why Big Data is a Big Deal

Tech

In recent years, we’ve all heard the term ‘Big Data’ being banded around in the media. Alongside terms like ‘Artificial Intelligence’, ‘Blockchain’ and ‘Internet of Things’, Big Data is claimed ... Read more

October 10, 2018January 22, 2021

China – Champions of Tech?

China, Tech

One factor that has been fundamental in China’s rise to global power is its fascination for innovation. Fuelled by a government strategy which declared an intention to transform China into ... Read more

October 10, 2018January 22, 2021

i-human By Duncan Wardle

People In Industry

Last week I was humbled to share the stage at a conference on Artificial Intelligence (A.I.) alongside both Sir Tim Berners Lee, the man who gave us the web, and ... Read more

October 10, 2018January 22, 2021

IBTM Insights: Events industry news and trends from September/October

MICE Industry, Trends

Looking for news stories and trends you may not hear about anywhere else? Read on to discover our unique perspectives on the industry’s hottest topics. Research reveals the value of ... Read more

October 10, 2018January 22, 2021

Encore’s 10 tips for creating engaging VR content

Tech

VR is poised to significantly transform the entire brand experience category — the simple act of putting on a head-mounted display can transport users almost anywhere and allow them to ... Read more

October 10, 2018January 22, 2021

Can tech innovations really improve our meetings and events?

Innovation, Tech

This article was first published on 10 October 2018. At every new edition of IBTM, we welcome up-and-coming exhibitors from the tech sector; each offering exciting new innovations designed to ... Read more

August 29, 2018January 22, 2021

Engaging modern audiences takes fresh thinking

Marketing

When was the last time you reviewed your exhibiting strategy? Are you sure you are using the latest channels? Times are changing rapidly – as buyers, millennials behave differently to ... Read more

August 29, 2018January 22, 2021

Small cities staking a claim to global events

Destination

A perfect storm is gathering in the business events and meetings industry, one that could change the industry forever – delegates want bigger experiences and clients want more for smaller ... Read more