Paul Cook has been immersed in events for over 20 years, as a writer, researcher, speaker, facilitator, educator, advisor and producer. He is a content writer for the events sector. When he is not writing, he is a producer of virtual or hybrid events.
Paul has been nominated as one of the 100 most influential people in events by the Eventex Index.
Building on his event risk management roots, his experience at Pinewood Film Studios and working with new technologies has naturally led him to working in and developing virtual and hybrid events for business growth.
He is the author of two books. His first book, Risk It! Is all about event risk and his second book, Remotely Engaging is a guide to how to engage virtual attendees at events.
Many speakers use tech in virtual sessions as a standard. But how much tech to use and the impact it has on attendees is something that should be explored to ... Read more
In my post – “Your guide to the Virtual Experience Economy” I looked at what the term, Virtual Experience Economy actually means. It is far from straightforward. And then it ... Read more
The events sector has its own language. It is probably because of the technicalities, the contracting and the large array of suppliers that talk in their own code. It is ... Read more
Going back to normal is no longer an option. Even if you wanted to, why would you settle for normal? The global pandemic has changed things. With this thought in ... Read more
“How relevant is your event”? is the key question that every event professional needs to answer today if they want to attract delegates for future events. In this post, I ... Read more
Virtual events are being produced in a very competitive space right now. After all, they are pretty much the only game in town for event planners. Therefore, every virtual event ... Read more
“Which tech platform?” should not be your first question when planning a virtual or hybrid event. Paul Cook, Hybrid Event Centre Successful virtual events are not decided by the choice ... Read more
The delegate journey in 2021 will be different from that of previous years. The events sector has changed significantly due to the impact of COVID-19. Some delegate journeys will be ... Read more
The bustling in-person trade show stand has gone for the moment. But in the virtual space, there are major opportunities for exhibitors to do business. The usual benefits of revenue ... Read more
Speaking virtually has never been more relevant or more rewarding, especially if you make your mark as a memorable presenter. Virtual events come in all varieties. There are virtual conferences, ... Read more