#experientialmarketing

December 23, 2021December 15, 2021

To win through experiences, don’t focus on experiences

Blog, Event Tips

Kicking off the Knowledge Programme on Day 3 of IBTM World 2021, our keynote speaker Dr Darren Coleman outlined how brands can win through experiences. Competing through “experiences” is now ... Read more

February 5, 2021April 7, 2021

From hybrid events to tech that will change the future – the top 10 sessions from IBTM World Virtual

Blog, Resiliance and Recovery

Back at the end of 2020, we launched the first-ever IBTM World Virtual. Over the course of three days, 1,690 event profs watched over 1,745 hours of content from our ... Read more

October 19, 2020January 22, 2021

6 free apps to amplify your activation

Experiential Marketing, Tech

Brand experiences can be as big or small as you want them to be. In fact, a lot of experiential marketing starts with great online content. If you’re a small-scale ... Read more

October 12, 2020January 22, 2021

Can digital events live up to the real deal?

Experiential Marketing

Does anyone listen to cassette tapes anymore? Our point being, as the music industry evolved and innovative tech solutions hit the market, artists saw a variety of opportunities to distribute ... Read more

October 5, 2020January 22, 2021

The pivot to digital

Event Tips, Experiential Marketing, Trends, Virtual Events

Over the past few months, we have seen a dramatic uptake in virtual offerings. Live events are pivoting, if they can, to a digital platform and experiential agencies are rallying ... Read more

September 28, 2020January 22, 2021

How can we create more sustainable brand activations?

Experiential Marketing

Christianne Beck is an industry renowned experiential lead with specific expertise in sustainability. Having previously worked for the likes of Shell, Nissan, YouTube and Virgin Atlantic, we wanted to pick ... Read more

September 21, 2020January 22, 2021

Soundscapes: How sound can influence your event’s mood

Experiential Marketing, Tech

As you’re reading this, take a step back and listen. You might hear the birds chirping, children playing in the background, housemates pottering around in another room. Different noises can ... Read more

September 14, 2020January 22, 2021

What next for experiential marketing?

Experiential Marketing

At the time of writing this, we’re facing a scary global pandemic where the whole economy has basically been shut down. However, rather than put everything on hold, there are ... Read more

September 7, 2020January 22, 2021

Who said health technology was boring?

Experiential Marketing

Philips are disproving that theory time and time again with inventive brand activations, creatively using technology to communicate their brand and get their audience involved. We are very lucky to ... Read more

August 31, 2020January 22, 2021

Why is the “fun-factor” crucial to a successful brand experience?

Experiential Marketing, Innovation

Fun is key to engaging with your audience and creating a memorable experience, and nobody knows this better than Bacardi. We caught up with the brilliant Daniella Victoria Robbins, Experiential Manager ... Read more